Instagram’s algorithm can be a complex beast, constantly evolving to prioritize content. Understanding how it works is crucial for real estate agents aiming to grow their organic reach.

How the Instagram Algorithm Works

Instagram’s algorithm favours content that:

• Generates high engagement: Likes, comments, shares, and saves are key indicators.
• Is consumed quickly: Short-form videos like Reels often perform well.
• Comes from accounts users interact with frequently: Build relationships with your followers.
• Is relevant to the user’s interests: Use relevant hashtags and explore related content.

Strategies to Boost Organic Reach

• Prioritize high-quality visuals: Stunning photos and videos are essential for capturing attention.
• Leverage user-generated content: Share posts featuring your clients to build trust and authenticity.
• Master Instagram Reels: Create engaging short-form videos to reach a wider audience.
• Utilize Instagram Stories: Share behind-the-scenes content, property highlights, and interactive polls.
• Run Instagram contests and giveaways: Encourage user participation and generate excitement.
• Collaborate with other real estate agents: Expand your reach and tap into new audiences.
• Track and analyze performance: Use Instagram Insights to understand your audience and refine your strategy.

Remember, consistency is key. Regular posting and engagement with your audience will help you climb the Instagram algorithm. By understanding how the platform works and implementing these strategies, you can increase your organic reach and grow your real estate business.